Huge Fig Launches Advocacy Platform for Plus-Dimension Sleepers #SeeAllOfMe


To commemorate 5 years of serving the plus measurement neighborhood, Big Fig mattress, the primary mattress model to solely cater to huge, tall, and plus-sized sleepers, not too long ago launched their #SeeAllOfMe marketing campaign, a brand new platform devoted to advocacy, neighborhood service, and heightened visibility for the plus-size demographic via activism, elevated allyship, and authenticity.

We’re proud to introduce #SeeAllOfMe, which can reinforce our company mission, imaginative and prescient, and values to offer a secure and nurturing area for our bodies of all styles and sizes,” mentioned Jeff Brown, President of Huge Fig. The objective of #SeeAllOfMe is to display that a person is greater than only a physique kind and that we have to acknowledge – and rejoice – all aspects of what makes somebody who they’re: a person and full individual”, provides Brown.

Huge Fig has devoted a piece inside the firm’s newly relaunched web site to the #SeeAllOfMe initiative, full with the platform’s mission, deliberate actions to help the motion, a useful resource web page for the plus sized neighborhood, in addition to an open letter calling for companies throughout all industries to turn into extra inclusive.

the big fig collective
Picture: Huge Fig

To amplify the #SeeAllOfMe platform, Huge Fig has introduced the creation of the Huge Fig Collective; an advisory panel consisting of vital voices inside the plus-size neighborhood to offer perception, experience, and perspective. And you could acknowledge a well-known face inside the panel … (spoiler alert: our very personal editor in chief Marie Leggette is part of Huge Fig’s advisory panel)!

The Huge Fig Collective, an advisory panel created solely of plus-size advocates, designed to information the actions of the corporate and amplify the genuine plus-size expertise consists of eight members: Alysse Dalessandro, Miranda Schultz, Dr. Katelyn Baker, Oge Udeogu, Zach Miko, Daniel Franzese, Abi Warrell, and our very personal Marie Leggette!

Since our inception, Huge Fig has championed inclusivity and acceptance of each physique, and all people’s proper to life, love, illustration, and an excellent night time’s sleep – and nonetheless, we acknowledge that there’s extra work to be carried out, “mentioned Lindsy Argenti, Advertising and marketing Director at Huge Fig Mattress. “In launching #SeeAllOfMe, we strengthen our dedication to raise the voices and experiences of these most frequently excluded from the dialog”.

Along with the platform’s ongoing presence in amplifying the plus-size trade, Huge Fig shall be working to make sure unused and returned mattresses inside the firm’s guarantee interval shall be donated to a company, inserting them in properties of people in want of an excellent night time’s sleep.

Our mission is obvious: to be a real ally for the plus-size neighborhood, making certain everybody and each “physique” has a snug, long-lasting mattress designed to help an excellent night time’s sleep,” mentioned Lindsy Argenti, Advertising and marketing Director at Huge Fig Mattress. “As we proceed to construct our #SeeAllOfMe platform, we hope different companies will do higher to raise the voices and experiences of these most frequently excluded from the dialog.”

So far, the Huge Fig Collective has met to debate challenges distinctive to the plus-size neighborhood and what different manufacturers can do to lift the voices of a demographic largely underserved.

Learn what the Huge Fig Collective must say about Huge Fig’s newest initiative:

Alysse Dalessandro- Digital Creator, She/Her

The plus-size neighborhood is stuffed with individuals who have been handled as outsiders or afterthoughts – and we’re bored with it,” mentioned Alysse Dalessandro. “Huge Fig understood the necessity to hand the microphone over to us – in order that we will educate different manufacturers on the genuine plus-size expertise in order that we will all respect and rejoice it in a significant method.”

Miranda Schultz – Content material Creator, She/Her

Illustration issues, and whereas progress has been made in plus-size vogue, there may be nonetheless loads of work to do throughout different industries,” mentioned Miranda Schultz. “Huge Fig has not solely created a product for our demographic, but in addition a platform to assist increase the voices of plus-size advocates. Different manufacturers would do nicely to take notice.”

Dr. Katelyn Baker PSYD – Dr. of Scientific Psych, Self Love Influencer. She/Her

 “As a health care provider of medical psychology, I understand how essential self-acceptance is for a person’s wellbeing,” mentioned Dr. Katelyn Baker. “I’ve seen measurement discrimination firsthand. Huge Fig has been instrumental in making a secure area for the plus-size neighborhood.”

Oge Udeogu – Entrepreneur, Content material Creator. He/Him

Tall and athletic our bodies additionally wrestle to suit inside ‘on a regular basis’ merchandise,” mentioned Oge Udeogu. “As a former skilled soccer participant, I can inform you {that a} unhealthy night time’s sleep will result in poor efficiency in a sport. In becoming a member of the Collective, I sit up for serving to Huge Fig spotlight that not all merchandise are ‘one measurement matches all.‘ “

Zach Miko – Mannequin Author, Designer. He/Him

The plus-size neighborhood is distrustful of manufacturers who’ve traditionally tried to appease us briefly – in an effort to line their pockets,” mentioned Zach Miko. “As a member of the Huge Fig Collective, I’m proud to advise an organization which celebrates the plus-size expertise however understands there may be nonetheless work to be carried out.

Danny Franzese- Actor, Comedian, Model. He/Him
Danny Franzese – Actor, Comic, Mannequin. He/Him

In Hollywood costumes, roles, trailers, and props usually are not constructed for larger-framed our bodies, so it’s straightforward to really feel as in case your physique is ‘incorrect,’” mentioned Daniel Franzese. “Plus-size people are conditioned to be ashamed of our measurement. Huge Fig is a major instance of how inclusivity must be carried out and the way we will work collectively to maneuver the needle.

Abi Warrell - Social Media Expert She/Her
Abi Warrell – Social Media Knowledgeable. She/Her

Brands will use the plus-size physique for performative allyship,” mentioned Abi Warrell. “The Huge Fig Collective isn’t a advertising tactic – it’s an advisory panel guiding the corporate towards constant authenticity and real allyship.

Marie Leggette – Founder and Editor in Stylish of The Curvy Fashionista. She/Her

Because the Founding father of The Curvy Fashionista, I create content material that embodies a deeper message of inclusivity, consciousness, and optimistic vanity,” mentioned Marie Leggette. “Witnessing a model actively construct a platform that works to humanize and normalize the plus-size world is unbelievable, and I’m honored to hitch their imaginative and prescient.

We’re undoubtedly excited to see what extra comes from this empowering platform!

Huge Fig has devoted a piece inside the firm’s newly relaunched web site to the #SeeAllOfMe initiative, full with the platform’s mission, deliberate actions to help the motion, a useful resource web page for the plus-sized neighborhood, in addition to an open letter calling for plus-size inclusivity throughout all industries.

Test it out for your self, here!

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