DESIGUAL | SPRING SUMMER COLLECTION 2018 | FASHION SHOW
Filmed on September 2017 at New York Fashion week
Artistically Directed by Jean-Paul Goude, Presents a Collection Inspired by Jungles Both Literal and Metaphorical . Highlighting Diversity, Optimism, Vitality and Individuality.
The runway show?and its accompanying performance?were designed as an immersive experience. It was a celebration of diversity, eclecticism and originality?values that have remained essential to Desigual?s core since its inception. The music was created by Sam Spiegel in collaboration with Jean-Paul Goude; the fluid choreography was overseen by Ryan Heffington (with Jean-Paul Goude?s input too). Each model represented a singular character from a different group, with makeup and hairstyles that further pushed the boundaries of imagination. It was an ?unexpected trip.?
The women?s fashion Spring/Summer 2018 collection was inspired by a voyage through different types of jungles; exotic, psychedelic, and more. It blended cross-cultural references in a panoply of color and creativity, optimism and singularity and non-conformity and vitality: the silhouettes were casual but textured, including everything from raffia to polka-dots, and there was an emphasis on looseness and pattern.
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