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Real Talk: How We Deal With Free Bags, PR Gifts, Editorial Samples and Everything in Between

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Real Talk: How We Deal With Free Bags, PR Gifts, Editorial Samples and Everything in Between Real Talk: How We Deal With Free Bags, PR Gifts, Editorial Samples and Everything in Between

Real Talk: How We Deal With Free Bags, PR Gifts, Editorial Samples and Everything in Between






Whether it’s food, tech or fashion, writing about an industry that exists to serve a consumer base is ethically tricky. It’s impossible to cover products without access to products, and it’s impossible, budget-wise, to buy all the products you need in order to do a comprehensive job of serving her readers. Brands are often willing to provide products in various ways, but being too buddy-buddy with the brands you cover also does readers a disservice, and everything from sketchy “influencers” to traditional magazines not-so-subtly showing consistent preference to designers who buy ads has contributed to an environment in which readers are increasingly wary of the ways coverage is bought and sold. And so, inspired by Racked’s sprawling Swag Project, we’re here to give you some detailed insight on what goes on behind the scenes, both in the fashion industry at large and here at PurseBlog. And when all is said and done, we want to hear from you.
Where Do The Bags on PurseBlog Come From"
The majority of the images of bags that appear on our site are stock or brand images that we’ve pulled from third-party retailers or a band’s website. Unless those are part of a post that has been labeled as sponsored, no brand or PR firm has had a say in which images we pull for those?generally, those images and selections are simply a result of me or Megs shopping around to find bags that fit a particular trend or that we think are interesting or newsworthy.
The next most common type of bags you’ll see on PB are bags editorial samples, which are sent by brands to be taken for a spin, photographed and then sent back. When you read in a post that, for example, Goyard “sent over” a bag or two to try, this is what we’re referring to. This borrowing system is the same way that magazines like Vogue receive clothes, shoes, bags and accessories to clothe models for editorial shoots, and it’s the longtime industry standard. These posts aren’t sponsored in any way unless clearly marked?we do them in order to give potential shoppers a closer look at bags they might like. (And because most stock images suck, so the fewer of them, the better.)
The third category of bags are those we own, either because we bought them ourselves or because a brand gave them to us. If it’s the latter, we explicitly state that in the post.
So, How Much Free Stuff Do You Get"
It’s either way more or way less than you’d expect, depending on your perception of how freely high-end handbags are given out to celebrities and fashion writers. As Racked demonstrated in their roundup of what they’ve been sent in the past six months, beauty products are far and away the most freely gifted products in the industry, and we only get those occasionally (and usually just from friends who work in PR) because we don’t do much focused beauty coverage. And even when we do write about beaut...


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Fuente de la noticia: talkshoes
Fecha de publicación: 14-11-2017 21:49
visto: 7

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